CONTACT MARKETING

CONTENT MARKETING THAT PRODUCES RESULTS

WHAT IS TRULY GOOD CONTENT

AND WHO IS WRITING IT?

Correctly written marketing content should establish a need and want for your offering and move your visitor through the sales funnel to click conversion.

It should provide fresh, sharable content that is easy to understand and written in language appropriate for the audience.

Superb content will establish the site owner as an expert in their field and develop the reader's confidence in the validity and significance of the site.

WRITING POWERFUL WEB CONTENT IS AN EVER-EVOLVING DISCIPLINE

IT REQUIRES:

A Talented, Persuasive Writer who understands the subtleties and rhythm of the English language

Many online web content shops hire foreign writers, and while some are good writers, it is difficult to capture the nuances and rhythms of a second language to the level of being able to write content where the message and purpose is not compromised.

An Expert On Keyword Choice And Placement

Choosing the correct keywords is a science. Most small businesses cannot afford to compete with the big corporations for pay per click advertising. Therefore choosing keywords that are free but still effective is key. Once chosen, placing keywords throughout the content in a manner that optimizes each keyword without making the read awkward or cumbersome is also a science.

A SEO Expert

To be able to write content that will get seen, a content marketing specialist understands how the back end of websites function and what format each heading, paragraph and photo must follow for your content to place high on search engine criteria.

A Skilled, Expressive Writer And Seasoned Researcher

Web content must be engaging, catching the reader's attention quickly and holding it for as long as possible. It must also be grammatically flawless and properly cited to ensure the highest level of credibility for the site owner is conveyed.

Why Your Choice of Content Writer Is So Important

It is important to remember in choosing a content writer that they will be your voice to the world and everything put out on electronic media lives on forever! Therefore it is important to make sure you choose a writer whom you feel confident will present you to your existing and potential customers and the entire global marketplace in the strongest light possible.

Content writing is a very good example of a discipline where you really do get what you pay for!

INDUSTRY

TIP!

HIGHLY EFFECTIVE CONTENT MARKETING

1. Provides fresh, informative content targeted at site's potential and current customers.

2. Moves initial and repeat customers through the sales funnel to the desired action.

3. Establishes site owner's expertise and knowledge in their particular industry.

CHECKLIST FOR YOUR ONLINE CONTENT

Checklist For Online Content

SEO BLOG POSTS

PURPOSES

Establish web owner as industry expert
Introduce product or service
Define web owner's offering as optimal choice
Move visitor through sales funnel to click conversion
Provide visitor reason to bookmark site and return

CHARACTERISTICS

Regular, weekly, bi-weekly or monthly posts written to increase traffic to the website
Sensibly placed KEYWORDS
Search Engine Optimized
750-1500 words
Distinct calls to action
Eye-catching, SEO photos

NEWSLETTERS

PURPOSES

Maintain regular communication with customers
Announce sales, webinars, new products or services, staff additions, industry news, company developments, etc.
Encourage potential and existing customers to visit site
On-going, consistent placement of offering and company image in potential and existing customer minds
Create familiarity and preferability for company with potential and existing customer
Provide reason to request customer contact information'

CHARACTERISTICS

E-mailed, regular compilation of various sections containing relevant, pertinent industry and company information and announcements
Related photos corresponding with short, 1-2 paragraph sections
Links back to website
Contact information

ARTICLES

PURPOSES

To go viral and substantially increase site traffic
Further establish industry expertise
Solidify company brand
Provide valuable information to global community
Introduce major products or services
Introduce and define new organization or company
Bring global attention and focus to industry-specific changes, information or news
Spotlight key employees
Provide more in-depth, public understanding on key products, services, company or organization or industry changes or issues
Provide cross-linking and references to peer cites in exchange for the same

CHARACTERISTICS

Hyperlinks to further reading and well-established sources
Corresponding images, charts, graphs and tables
1500-3000 words
Cited with current, reputable sources
Significantly researched and developed
In-depth writing that provides deeper understanding of topic

ONLINE MAGAZINES

PURPOSES

Maintain regular communication with customers
Feature industry news and articles to attract potential customers to owner site
On-going, consistent placement of offering and company image in potential and existing customer minds
Create familiarity for company with potential and existing customers
Provide reason to request customer contact information
Vehicle to feature site owner blog posts and establish expertise
Build potential customer mailing list